Library Style: Overview
January 2013 – The Graphic Guidelines pages are currently in the process of a comprehensive update. Please direct questions or comments regarding the content of these pages to the University of Texas Libraries Communications Officer at firstname.lastname@example.org.
What is the style of the University of Texas Libraries?
Our visual language is built from colors, imagery, layout and design, all of which help create a distinctive style. By employing this style we create brand awareness, develop emotional and intellectual associations, differentiate ourselves from our peers and create a consistent experience. This section gives tips on the use of words and pictures, while recognizing that the various elements will be shaped by your specific communication needs.
How do we define the Libraries style?
The University of Texas Libraries is a client centric organization that offers easily accessible information. We are an organization where the information is digital, but the interaction is human.
When designing your communication pieces, please keep in mind that we are trying to convey these themes to represent The University of Texas Libraries:
|Client centric:||Show the segments/people that use the library|
|Depth:||Show the depth and breadth of the collection|
|Relationship:||Show the investment students make in the library|
|Location:||Show the library as a space for study and collaboration|
|Emotional:||Show the library as a place of intellectual empowerment and personal growth|
Our basic design elements
Most of our visual communication includes these basic design elements:
The wordmark: The wordmark will appear prominently on all communication.
The Book logo: The Book is a dynamic element that help distinguish the Libraries from other institutions. The Book can be used in a number of subtle ways including as a ghosted back element, or done in a tinted varnish.
Photography: The Libraries employs a specific style for its photography. To learn about the conceptual and visual direction of our photography, go to the Photography page.
White space: Ample white space should be provided in every layout. Clear exterior page columns help increase readability and make the information more approachable.